Lately, I’ve been experimenting with different visual add-ons — small icons, stickers, and expressive symbols — to see how they affect engagement across platforms. It’s surprising how much these tiny visuals can change the tone of a post or ad.

For example, adding a subtle graphic next to a CTA or using themed icons in a caption can make the content feel more personal and relatable. Engagement rates (likes, shares, comments) often improve when visuals feel native to the platform’s culture rather than looking generic.

I’m curious — has anyone here tested the impact of micro-visuals or expressive symbols in their campaigns? Do you notice better performance when you make your visuals match the tone of the audience?