When setting up HubSpot accounts, each company record allows you to label a “Primary Contact.”

Is it considered best practice to keep this as a 1:1 relationship, meaning each company has one clearly defined primary contact (this can change but always there will be only one primary contact) or is it acceptable for multiple contacts to share that role in some cases?

I understand this can depend on the company’s sales or account management process, but I’m curious what others are doing in practice and what HubSpot recommends as the most effective or common setup.