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Password-Gated HubSpot Landing Pages – Tracking and Pre-Population Capabilities

Screenshot 2025-08-04 at 14.57.47.pngHi HubSpot Community,

I’m currently testing the Audience Access > Password required feature for landing pages (see attached screenshot). I’ve set it up to gate access to an on-demand webinar and shared the password with recipients via email.

I have a few follow-up questions that I’m hoping you can help clarify:


1. Can we have different passwords for different users?

This would allow us to track individual access, see who accessed the content, and potentially identify if a password has been shared.

  • Is this functionality supported in native HubSpot tools?

  • Is there any workaround or integration (e.g. smart content, personalization tokens, or workflows) that could achieve a similar result?


2. Is the password field a HubSpot form?

  • If yes, can it be pre-populated by appending a query string (e.g. ?password=example123) to the landing page URL?

  • If not, is there a way to customize this behavior using code snippets or HubL?

Any tips, documentation, or workarounds would be much appreciated! We’re trying to strike a balance between ease of access and minimal sharing of restricted content.

Thanks in advance!
Daniel

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