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Tracking Multiple Companies’ Individual Progression Within the Same Deal

We have deals where multiple companies are essentially “bidding” on the same acquisition. Each company progresses through its own set of stages within that one deal.




  1. Is there a way in HubSpot to track each associated company’s individual progression through the deal stages, rather than just the overall deal stage?

  2. Can we display each company’s current stage directly on the deal record?

  3. Is there a way to visually show each company’s progression (for example, a 6-stage process) in a format like a progress bar, so we can quickly see how far Company X, Company Y, and Company Z have each progressed within the same deal?




Essentially, we want the ability to track and visualize parallel progress for multiple companies tied to a single deal. Is there a native feature for this, or would it require customization/workarounds?

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