How Do You Use CRM for Seasonal Service Spikes? Sharing Our Tactics as a Local Transport Business
Hi all,
I run a local chauffeur and ground transport company in Singapore called MySingaporeDriver. We deal with all kinds of clients — from tourists and wedding parties to corporate clients attending events.
One of our biggest challenges was managing seasonal spikes (like during F1 week and New Year visitations), where hundreds of bookings flood in over just a few days.
We’ve tested various CRMs to streamline operations, but we’ve settled on using HubSpot for a few core functions:
1. Pipeline Segmentation by Occasion – We tag leads by intent: Airport Transfers, Corporate Delegations, Wedding Photography, etc.
2. Automated Reminders – Set reminders for follow-ups and driver assignment, especially useful during events.
3. Custom Deal Stages – Tailored stages for one-time bookings vs. MICE event planning (e.g., 3-day corporate itineraries).
4. Email Templates + Sequences – Pre-written confirmations and FAQs reduce the manual load on our operations team.
5. Shared Team Inbox – Great for internal collaboration when customers communicate across WhatsApp, email, and contact forms.
We’re still small (under 20 staff), but having a CRM lets us look and operate like a bigger company — especially when liaising with overseas agencies.
Curious to hear:
– How do other local or logistics-based services use CRMs to stay organized?
– Has anyone integrated booking forms with HubSpot for ground services or dispatching?