What would be the best way to track/attribute lead sources when our sales team activitely engages with contacts we campaign to? For example: My boss and leadership want to better see how much conversion we get from email. Unfortunately, all of our marketing emails were 1-to-1 formatted without linking to a Landing page. Generally, it was large cold outreach (and the occasional upsell email) and then sales would follow up on any opens or replies they received. The process to attribute to a general campaign has been a bit manual on my part, and I genuinely am lost on how to showcase in a report/dashboard what leads we have converting from email campaigns.

FWIW, we have a new website that we will be able to direct leads too. Our email structure will change to be more “marketing” formatted as well which may help. Any thoughts, suggestions, input is appreciated. Thanks!